Ingredients
Equipment
Method
Preparing the Rub
- Measure all dry ingredients into a medium mixing bowl. If your brown sugar has any lumps, break them apart with a fork or press through a fine mesh sieve first—lumps will create uneven seasoning and inconsistent bark formation.
- Whisk the ingredients together for at least 60 seconds to ensure complete and even distribution. The smoked paprika should be uniformly dispersed throughout, giving the mixture a consistent deep reddish-brown color with no visible streaks or pockets of individual spices.
- Pass the mixture through a fine mesh sieve if desired to remove any remaining clumps and achieve a perfectly uniform texture. This step is optional but recommended for competition-level results.
Storage
- Transfer the rub to an airtight container or mason jar. Store in a cool, dark place for up to 3 months. The brown sugar may cause slight clumping over time—simply break apart before using.
Application
- Apply rub generously to pork butt at least 45 minutes before cooking, or preferably overnight in the refrigerator. Use approximately 1 tablespoon of rub per pound of meat, pressing firmly to ensure adhesion.
- For optimal bark development, apply a light coating of yellow mustard to the meat before rubbing—the mustard acts as a binder and the vinegar tenderizes the surface without affecting final flavor.
Notes
For a sweeter Memphis-style profile, increase brown sugar to 3/4 cup and reduce cayenne to 1/2 teaspoon.
For Texas-style heat, double the black pepper and cayenne while reducing brown sugar to 1/4 cup.
This rub also works beautifully on pork ribs, pork tenderloin, and chicken thighs.
Diamond Crystal kosher salt is less dense than Morton's—if using Morton's, reduce salt to 1.5 tablespoons.
